TDF Advertising specializes in Above the Line (ATL) advertising strategies, which promote brands using conventional forms of mass media such as the television, the radio, printed media and outdoor space.
We began with a simple idea; In order to be seen, you have to do something new. Competition is increasing day by day, and unless your brand is in regular communication with its target groups, it will get lost amongst the growing brands. But what is just as important as the communication is the communication itself. This needs to be novel and eye-catching. And we strive to make our work reflective of this belief.
Tusker Mattresses became Tusksys, ‘Your Friendly Supermarket’, and also underwent an image change; it became hipper and trendier, with the lyrics of ‘Tusksys Mambo Yote’ also echoing this.
We cast a lion in a lead role for a TV commercial, making heads turn and yet again, consolidating Supaloaf as brand leader in its category.
We are also the first to introduce Inflatable Advertising to Kenya, with our exclusive tie-up with Nakumatt. In addition to that, we are also introducing various other innovative and cutting-edge in-store and outdoor advertising concepts. So, whether it’s a print design, a storyboard or an outdoor concept, we believe that our ideas are unique and can make your brand stand apart from the rest.
Latest news
Financial Journal
Advertising agencies go online
Nairobi star
Local Ad firm re-launches and expands reach
TDF Advertising Achievements
2008
TDF Advertising's'Slices of Life' campaign for Supa Loaf was critically acclaimed as the best campaign by the local media.
2006
TDF Advertising successfully rebranded Tusker Mattresses to Tuskys 'Your friendly Supermarket'.
This increased sales across their stores by 30%.
2006
TDF Advertising won the warrior award at the MSK for 'The Most Popular Campaign of the year' for Tuskys 'Mambo Yote'.
The jingle of the advert was well received by people of all ages and gave the rapper, Kevin, immense popularity.
Latest news
Financial Journal
Advertising agencies go online
Nairobi star
Local Ad firm re-launches and expands reach
Old Wives Tales:
We’re already the brand leaders in our category. We don’t need to advertise!
Wrong. That advertising is a tool used by brands and companies, which are not doing well is a misconception. If that were the case, Coca Cola would not spend billions on advertising every year.
In order to sustain in the increasingly competitive market and consolidate market share, it is important to stay in the limelight, make some noise, and keep getting noticed. Or before you know, preference will be given to your more visible competitor.
Advertising is too expensive. We’ll spend on advertising when business increases.
Wrong again. Agreed, advertising is not cheap. But there are options that you can choose from. We can design an advertising strategy within your budget. When you advertise effectively, target audiences get to know your brand more, and learn about its attributes and that’s when business increases. So think of it as an investment, on which you will get returns.
We do advertise… we have adverts in newspapers a couple of times a year.
Ok in essence, there is nothing wrong with this, except rather than advertising as and when you feel you need it, it would be wiser to make an annual plan which you can stick to. Or in other words, pave a direction in which your company or brand needs to head, as well as the route in which it needs to go to get there, to achieve your business targets.
In summary, TDF Advertising believes that advertising is imperative to widen brand awareness, brand re-enforcement, change brand preferences, or consolidate market share. It pays off to be regularly seen where it matters the most.
Advertising is also a useful tool when launching a new product in the market. Communicating information successfully about the new offering is important to generate revenue.
Our Partners
UNEP
Every company aspires to improve the sales and profit margin without compromising on the life of the future generations.
We work together with UNEP advising and training our clients on how to reduce green house gas emissions.
Clients can benefit from some PR activities at the same time.
The Dream Factory
The Dream Factory carries out the production of TV commercials, radio adverts, corporate AVs, and websites. The Dream Factory creates corporate and brand identity, and can deliver creative designs of all kinds.
It also offers security products and printing, as well as other kinds of printing on paper, card, specialized paper, vinyl and plastic. Moreover, The Dream Factory offers a wide range of corporate gifts and branded merchandise solutions.
Nakumatt
Nakumatt is a leading supermarket in Africa, with 30 stores across Kenya, Uganda, Rwanda and Tanzania.
TDF Advertising, in conjuction with Nakumatt, provides in-store advertising solutions such as inflatable advertising. There are also various interactive in-store communication tools currently being developed.
We make it our business to take your business to the eyes, ears and minds of the target audience. We do this with careful planning, great ideas and effective execution.
Always endeavouring to create engaging ideas, we connect with our audience, involve them, touch their hearts and change the way they perceive a brand. Through our advertising, we attempt to give our target audience something, which will stay with them.
- Advertising & Consultancy
- Media Buying
- Inflatable Advertising in-store and outdoor
- Creative Design
Latest news
Financial Journal
Advertising agencies go online
Nairobi star
Local Ad firm re-launches and expands reach
ATL advertising is by far the most effective way of building bonds between consumers and brands.
Within seconds, persuasive information can be delivered to millions of people at the same time.
TDF Advertising provides solutions that are effective at targeting large-scale audiences. Not only do we create TV commercials, radio, print and outdoor adverts, we also advise on how and where and through which channels and mediums to communicate them.
Supaloaf TV Advert
Advertising space needs to be bought advantageously. TDF Advertising can take charge of the procurement of the best possible placement and price of advertising space.
With our tie-ups in the media, we can negotiate competitive rates in all radio stations, T.V. channels, the digital medium, print, and out of home media.
Effective media buying takes into consideration knowledge of consumer behavior. For this reason, we will carry out research on the target audience to determine what type of medium will work best to reach the largest amount of consumers with the most effective method.
TV Commercials
In today's world, competition is becoming more and more fierce. For this reason, innovative advertising technologies are preferable to the conventional modes of advertising.
Inflatable Advertising is eye-catching, so a great way of getting people to look at your brand. Designs can be customized, and also made like a bigger sized product replica.
TDF Advertising’s exclusive tie-up with Nakumatt ensures that your product will get seen by the footfall of…… people everyday. With 32 branches, nationwide,
In-store and Aar parking Areas.
Moreover, they are portable and can be used more than once. TDF Advertising is the first agency in Africa to bring to its clients this new way of advertising. We can guarantee that your brand will gain the visibility that is required.
A good way of getting spotted is by looking good! A brand is no good if its supporting print or packaging artwork is not up to the mark. An idea that can sell, takes immense research and analysis, combined with talented people who work together to create something penetrating.
With our eclectic mix of team members from across the globe, we collectively bring something different with every piece of creative work we produce.
We can provide cutting edge creative design, which not only looks good but also ensures a strong impact, which has the ability to successfully target key audiences. TDF Advertising can design the following:
| •Brochures •Billboards •Fliers •Leaflets •Menu Cards •Calendars •Posters •Print Adverts |
•Product Packaging •Seasonal Greeting Cards •Standees / Banners •Stickers •Table Talkers •Newsletters •Notebooks/Diaries |
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- Creative Designs
- TV Adverts
- Radio Adverts
- Billboard
- Brochures
- Corporate Branding
Corporate Merchandise designs, corporate stationery, and logo
- 3D views
- Press Ad
Press Ad sample products
- Packaging
Packaging sample products
- Cards
Wedding cards and Inserts
- Emailers & Leaflets
Pos |
vehicle branding |
|---|---|
| Vouchers |
restaurant properties |
TV Commercials
Circle of
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Nakumatt Experience |
Supaloaf Buglers |
Tuskys Mambo Yote |
Nakumatt
|
Akiyda TV Advert |
Supa loaf
|
Tuskys History
|
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Supa life
|
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- Clients
Contact us:
Nairobi:
3rd floor | Kenindia House | Loita street
P.O.Box 22902-00100 | Nairobi
Tel: +254(0)20-2221126/28/29
Fax:+254(0)20-2221124
www.tdfadvertising.com
Mumbai:
+91-98207-01137 / +91-98212-61727
info@tdfadvertising.com
London:
+44-7956-285-287 / +44-7940-480-134
info@tdfadvertising.com
Advertising agencies are gearing up for good times, after months of cutting back on budgets. players, however say to break even they need to shift their advertising media and clientele.Advertisers might still pursue cost-effective advertising solutions, given that they have been tested and worked during the lean economic times.
The agencies are also casting their nets wider, to bring more clients on board, and increase revenue sources, after seeing reduced activities in the last year among the traditional clients. Companies are estimated to have cut advertising spend by five to ten per cent over the last year.
A local advertising production company, the Dream Factory re-launched as an all round advertising Agency - TDF Advertising.
While previously operating in kenya as a post-production company for advertisenents, TDF Advertising has been operating in the United kingdom and India fullyfledged advertising agencies.
Managing Director jay varia said in addition to post production of adverts, the company would now undertake creative directing of adverts, media planning and buying and other advisory services for advertisers.
